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When developing a new customer relationship, the need to trust each other is the first step. The second step is
to establish a working relationship that makes sense, is easy to manage, and you quickly see the benefits. I pride myself
on quickly becoming a member of your marketing or sales development team by providing immediate tactics such as: - Monthly
eNewsletter or weekly email blasts
- Web site updates based on AutoNews bulletins
- Develop course outlines to
email, print, or post online
- Demand generation activities that leverage Autodesk promos and events
- PR (if
you feel you really need it)
- Telemarketing campaigns (either in-house or through vendors)
- Start a local user
group
- Promote your training or ATC
- Subscription and support contract promotion
Oh....and let's
not forget about quarterly and annual MDF campaign development.
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