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When developing a new customer relationship, the need to trust each other is the first step. The second step is
to establish a working relationship that makes sense, is easy to manage, and you quickly see the benefits. I pride myself
on quickly becoming a member of your marketing or sales development team by providing immediate tactics such as: - Monthly
eNewsletter or weekly email blasts
- Web site updates
- Develop course outlines to email, print, or post
online
- Demand generation activities that leverage promos and events
- PR (if you feel you really need it)
- Telemarketing
campaigns (either in-house or through vendors)
- Start a local user group
- Promote your training
- Subscription
and support contract promotion
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